How a small business can have an attention grabbing, lead-catching website in 2020!
Updated: Jul 17, 2020
If you’re a small business owner in two minds whether to have a website or not, let me save your time. Yes, you need one; A well-designed, professional, attention grabbing, lead-catching website for your business in 2020. And you can have that in your budget.
Australia experienced more than 80% growth in e-commerce in the first eight weeks of the pandemic.
From the way we socialise and network to the way we acquire knowledge and purchase – everything is now being done online.
Online shopping has become a multi billion-dollar industry. The number of people browsing and purchasing online has increased now more than ever.
Read this blog to learn how you can have an attention grabbing, lead-catching website for your business in 2020.
Consumers’ purchasing behavior has transformed to adapt to the digital age, especially during the pandemic. They want to make smarter purchasing decisions at the comfort of their homes where they feel safe. They seek information online and want to know everything about what the market is offering. They want to read product reviews before they can make a purchase online or in-store. They want to compare similar products/services, their prices and what not! Now a buying behavior like this is exactly the reason why I am saying out loud that yes, you need a totally impressive, attention grabbing, lead-catching website for your business in 2020 or you will be losing great opportunities.
At Winowin Consulting, we are desperate to help SMEs and start-ups grow and achieve a greater scale. So, my blog today will cover key characteristics of a well-designed website and how you can get started.
Key characteristics of a well-designed website
Now how does a well-designed website look like? Let me save your time and give you an insight of some key characteristics of a professionally designed website.
Your website is actually the first impression of your brand. There are many potential customers who will be searching for products & services online. An unattractive or unresponsive website will definitely turn your customers away as they will mistrust your brand. Therefore, it is very important that the website looks professional and legitimate. Here are some key qualities of a good website:
Design: Of course, the design of your website will impress the visitors and help you establish a good brand image. The design and layout of your website must be attractive and pleasing to the eye. The design must support your web content and help the visitors to navigate and extract relevant information easily.
Easy navigation: The visitors should find your website easy to navigate. They shouldn't be digging deeper and deeper to find what they are looking for. The navigation menus must not be complicated at all, rather they must be simple and clear. The goal must be to provide them with information quickly. Have you been to a website which doesn’t allow you to navigate smoothly? I know that feeling. That is exactly why it should be an easy navigation. An easy way out is to brainstorm and list all the type of information that your current and potential customers are likely to seek online about your brand and products/services. Use the list to create a well-structured navigation menu for your website then. By doing this, you will develop an idea about the number of pages that your website needs. This will help you find the right website building service or developer for your business and estimate the associated development costs.
Information: Your website must provide relevant information that would help visitors understand your brand and make a decision to buy. When creating content for your website, I would suggest using relevant keywords that your customers usually use to find similar brands online. I recommend including a description of who you are, your business goals, mission/vision, what problem you are there to solve, what products/services you have to offer etc.
Not to forget, you really need to put all the information related to the measures you have taken for the health and safety of your employees, customers and any member of public visiting your business premises. This includes COVID safe workplace policy, steps you have taken to maintain hygiene and sanitation at the premises, changes in the appointment booking system, changes in the way you are providing services, any problems, such as delivery delays, that you are facing as a result of the pandemic situation, etc. Later, share this information on social media to ensure this information reaches your audience.
Search Engine Optimization (SEO): You will have to structure your website and content in such a way that your website appears on all major search engines such as Yahoo, Google, and Bing. Search Engine Optimization will increase traffic to your website through search engine results. If you do not understand SEO, I will recommend involving an expert during this process. Winowin Consulting has an amazing tech team on board, shoot us a message if you need assistance.
Test the load time: If a website is too slow to respond and takes too long to load information, I will surely move on to another brand's website. Who's got that much time these days? I recommend testing the load time of your website and ensuring that it is not taking for ever to load pages and information.
Easy check-out: I have heard a lot of business owners worried about cart abandonment. This happens when a customer browses through your website, loves all what you have got there, add the products to the cart, and disappear without buying. This might happen due to a number of reasons, such as your customer did not trust the buying process or identified unexpected shipping costs or found checkout too confusing. The best way to avoid this is to ensure that you keep your customers well-informed throughout the buying process and offer them with a checkout process that is way too straightforward and secured.
How can you get started?
Get the basic content ready such as what you would want under 'about the business' section, your mission/vision statements, your goals and values, why customers should do business with you, what services/products your website will be showcasing etc. Even if you have plans to hire a copywriter/content writer for your website content, you still need to create a draft to help the writer understand what your business is about.
Make up your mind what colors will represent your brand, what looks would suit your brand, what functions would you like your website to offer, for example, "Would you have an online store?", "Will your customers be booking appointments through your website?", "Will you need a live chat function?" etc. This will help you choose the most suitable web design/template for your business. I highly recommend some online research, like visiting competitors' websites, having a look at what they are offering, how appealing their web designs are, their strengths, weaknesses etc. Benchmark the best. By this time, you will exactly know what you want, and you will be mentally prepared to move ahead to the next step.
Register your website' domain name. A domain name is the name and address of your website, for example, www.yourbusinessname.com. You can search if your domain name is available on domain name registrars such as Godaddy. If your chosen name is not available, you will have to make adjustments to look for a name that is not taken. You will also have to decide if you want to use a .com extension or other extensions like .net or .org.
Your next step is to look at the most suitable website building service for your business. There are many options out there. You may choose a drag and drop website building service such as Wix and SquareSpace. These services are 1. affordable, best for business owners with a small budget; 2. easy to use. These services are ideal for beginners. If you are tech savvy, you might be able to create a website yourself. If you have web development knowledge, then you may think about building your website on WordPress. WordPress requires advanced web building knowledge and is free to get started.
To ensure that your website is professionally built and optimized for all main search engines, you may get a professional web developer involved at this stage. However, this will involve investment. A professional developer will ensure that your website is designed in an appealing and professional manner. Also, they will optimize the content for search engines and ensure easy navigation. If you are seeking professional and technical help, but are on a tight budget, contact us as Winowin Consulting has a wide range of website design packages to suit every budget. Our smart tech team will work closely with you and help you take your business to the next level.
Once your website is designed, do not forget, I repeat, do not forget to optimize your website for mobile devices. This is very important as a significant number of people use their smartphones to browse online. Mobile traffic is significantly increasing each year. If your website is not mobile-optimized, the visitors will have a very poor mobile experience and you will be turning them away no matter how fabulous the website looks on a computer screen. Optimizing website for mobile devices will make the web design responsive and present the information in accordance with the type of device being used.
Final step is to connect your purchased domain name with the website that you have designed, and you are ready to go live.
If you have already rolled up your sleeves and are ready to take your business to the next level, book your free consultation with us today here so that we can help you get started with a web presence. Trust me it doesn’t cost you much to get started. Give us a shout if you need someone with the right attitude, eye for design, and proven web design skills to help you build an exciting website for your business. We have a wide range of website design packages to suit every budget. Even if you want to build up your website yourself and just need some guidance, we will be happy to walk you through.