• Nadia Omair

Growing a small business

If you are thinking about growing your small business, you may want to make sure that you aren’t rushing, and have a sound plan. Growing too quickly may have adverse consequences. You may lose all that you have worked hard for.

The business growth process for a small business owner is often a learn-as-you-go-process. But, let me tell you that if you make smarter decisions in the beginning, you have a better chance of success. Here are a few tips for you to try.

1. Strong Corporate Culture

To grow your business successfully, the first thing that you need to establish is a strong corporate culture. Well, you need to have a clearly defined mission and purpose. Not only this, you need to ensure that everyone who is a part of your business respects that culture and is on board with you.


2. Take hiring seriously and have the right people on board.

You need to invest time and money to make sure that you find the right people for the job and they are a good a organizational fit. Just imagine growing your business with a bunch of wrong unsuitable people. It is nothing but a potentially huge waste of money, time, and other resources.

I have seen a lot of small business owners taking hiring for granted and not willing to spend time, money and efforts towards finding the right person for the job. If you are low on budget, consider hiring a professional virtual assistant. Virtual support allows business owners to let an experienced professional do the job at a fraction of the cost of hiring an employee. Having the best talent on board is highly crucial for successful business growth.


3. Focus on innovating your overall customer experience


When your growth plan is focused towards enhancement of customer experience, it will support your growing customer base. For example, if you are introducing new services such as business insurance then you may let your clients get an online quote in minutes and save $$


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4. Revisit your brand.

When growing your business, you need to make sure that your advertising, branding, logo, packaging, slogan, website, etc are all aligned to the new growth strategy.

For example, as an entrepreneur, if you initially had a basic landing page to get started, you may need to work on your website before implementing your business growth plan. As a local business owner, your customers may not mind if you only have a basic landing page. However, if your business is growing and targeting a larger market, your customers will expect a better-looking website.


5. Stay focused on customer retention.

You will be getting new customers eventually as a result of growth, however, your focus must be towards retention and not too much on finding new customers. Valuing your customers and finding out what they love about your business and how your service can be improved will result in sustainable growth.



6. Get professional support if and when needed.

If you are growing your business and have your hands full, get professional support. No this will not involve high costs. Keep reading!

Hiring professionals may not be an option for a small business owner due to high costs involved, however, getting professional virtual support can be a game-changer. For example, if you have your hands on sales page design, website design, content writing, management of promotional and social media campaigns all at the same time, have a professional to work with you virtually and help you achieve your growth objectives.


Winowin Consulting offers a wide range of professional virtual support services for SMEs and start-ups. Learn more about our services here: https://www.winowinconsulting.com/services or book a free discovery call with us today here: https://www.winowinconsulting.com/book-online

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